Why Kind Christmas?
Because all animals deserve kindness and respect. All animals deserve to live free from harm, regardless of the way they look or our familiarity with them.
It’s so easy to put a leg of ham or lamb, or a whole chicken or turkey into your trolley and keep on rolling to the counter without a second thought. But behind every product you buy, there’s a story.
Christmas is a festive time shared with loved ones, you’ll even find the family dog or cat invited to the celebrations with food and gifts. But sadly, animals with the same capacity to feel are excluded from the show of love. And worse than that, they suffer immensely for it.
And this still goes on despite the fact every year more and more research reveals the extent of cognitive abilities and emotional complexities of farmed animals, which is far more sophisticated than previous generations have thought.
All animals experience emotions and, we believe, would wish upon a star for a long life filled with kindness if they could. They simply can’t save themselves; the most powerful force for change is you.